roll prices back

roll prices back
roll prices back
Fig. to reduce prices. •

The store rolled all its prices back for the sale.

The protesters demanded that the big oil companies roll back their prices.


Dictionary of American idioms. 2013.

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  • roll sth back — UK US roll sth back Phrasal Verb with roll({{}}/rəʊl/ verb ► to reduce the influence of particular laws, rules, etc.: »He wants to roll back laws designed to clean up the air, water and land. ► FINANCE to reduce prices, costs, taxes, etc.: »The… …   Financial and business terms

  • roll back something — roll back (something) to return something to a previous condition. Her staff has pushed to roll back environmental protections. It s unusual for any company to roll their prices back. Usage notes: often said about prices or laws …   New idioms dictionary

  • roll back — (something) to return something to a previous condition. Her staff has pushed to roll back environmental protections. It s unusual for any company to roll their prices back. Usage notes: often said about prices or laws …   New idioms dictionary

  • roll back — transitive verb 1. : to reduce (a commodity price) to or toward a previous level on a national scale by government control devices taking measures to roll commodity prices back 2. : to cause to retreat or withdraw : push back confident that he… …   Useful english dictionary

  • roll — [rōl] vi. [ME rollen < OFr roller < VL * rotulare < L rotula: see ROLL the n.] 1. a) to move by turning on an axis or over and over b) to rotate about its axis lengthwise, as a spacecraft in flight 2. a) to move or be mov …   English World dictionary

  • roll-back — UK US (also rollback) noun [C] ► an occasion when the influence of particular laws, rules, etc. is reduced: »The telephone company has asked for a roll back of leasing rules. ► FINANCE a reduction of prices, costs, taxes, etc., especially so that …   Financial and business terms

  • roll|back — «ROHL BAK», noun. a rolling back, especially of prices, wages, or interest rates, to a lower level: »An extreme case is the 8½ cent wage rollback recently imposed on Southern Massachusetts textile employes (Newsweek) …   Useful english dictionary

  • roll — roll1 [ roul ] verb *** ▸ 1 move while turning ▸ 2 move on wheels ▸ 3 move from side to side ▸ 4 change direction faced ▸ 5 move across surface ▸ 6 wrap something around itself ▸ 7 produce long low sound ▸ 8 machine: work ▸ 9 make substance flat… …   Usage of the words and phrases in modern English

  • roll — v. & n. v. 1 a intr. move or go in some direction by turning over and over on an axis (the ball rolled under the table; a barrel started rolling). b tr. cause to do this (rolled the barrel into the cellar). 2 tr. make revolve between two surfaces …   Useful english dictionary

  • roll back — 1) PHRASAL VERB To roll back a change or the power of something means to gradually reduce it or end it. → See also rollback [V P n (not pron)] Last week he was performing strongly, winning applause with promises to roll back the state ... [V P n… …   English dictionary

  • roll — [[t]roʊl[/t]] v. i. 1) to move along a surface by turning over and over 2) to move or be moved on wheels 3) to flow or advance with an undulating motion, as waves 4) to extend in undulations, as land 5) to elapse, as time 6) to move as in a cycle …   From formal English to slang

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